Demand generation agency · Guernsey

Your marketing should be
working harder than you are.

We help Guernsey businesses build demand generation and customer acquisition systems that work. From a clear-eyed marketing audit to a full ongoing partnership, we turn your marketing into a reliable source of leads and new clients.

Book a free strategy call See how it works →
01
Find what's actually working
A marketing audit across every channel, so you know where to focus and what to stop.
02
Build a strategy that fits
A practical growth plan tailored to how Guernsey businesses actually win clients.
03
Keep growing with ongoing support
Monthly partnership plans, from reporting and strategy to full content, thought leadership, and podcast production.
The problem

Most Guernsey businesses are spending on marketing
without knowing if it's generating leads.

01
You can't tell what's converting
Ads, content, emails. Without clear attribution you genuinely don't know which activity is bringing in clients and which is just noise.
02
Growth depends too much on referrals
Referrals are great until they slow down. You need a customer acquisition system that generates interest reliably, not one that depends on who you bumped into last week.
03
There's no time to fix it properly
You know your marketing could be sharper. But between running the business and serving clients, it keeps getting pushed back.
04
Generic advice doesn't apply to Guernsey
The island has a small, connected business community. A marketing strategy for Guernsey needs to be built around how this market actually works, not a copy of what gets done on the mainland.

"We've tried a lot of different marketing before and couldn't tell what working. We know we should be doing more, we just don't have the bandwidth to figure it out."

The process

We start with clarity.
Then we get to work.

Every demand generation engagement starts with understanding your business and what you're already doing, before we recommend anything.

01
Marketing audit
We run a full marketing audit across your channels, spend, traffic, and conversions, producing a clear picture of what's working and where your biggest opportunities are.
02
Demand gen strategy
A complete demand generation strategy: your ideal clients, how to reach them, channel mix, and a 90-day roadmap you can act on immediately.
03
Funnel build
We build the customer acquisition infrastructure: landing pages, lead capture, email sequences, and CRM setup, so your pipeline actually runs.
04
Ongoing partnership
Monthly plans from reporting and optimisation through to full thought leadership content, SEO articles, GEO content, and podcast production built around your expertise and your audience.
Project services

The foundation.
Where every engagement starts.

One-time projects that give you clarity, direction, and the infrastructure to build demand generation in Guernsey predictably. Move through them at your own pace.

Start here
Marketing audit
A thorough marketing audit across every channel and every pound of spend. We hand you a clear picture of what's earning its keep and what isn't, with prioritised quick wins you can act on straight away.
From
£1,500
one-time · from · 2–3 week turnaround
  • –Full channel performance review
  • –Attribution and conversion analysis
  • –Competitor landscape snapshot
  • –Written report with prioritised recommendations
  • –90-minute strategy presentation
Get started
Most popular
Demand gen strategy
A complete demand generation strategy built around your business and the Guernsey market. Who your ideal clients are, how to reach them consistently, and exactly what to do in the first 90 days.
From
£3,500
one-time · from · 4–6 week engagement
  • –Ideal client profile and messaging framework
  • –Full-funnel growth architecture
  • –Channel mix and budget recommendations
  • –Three-month content plan
  • –Lead magnet concept and plans
  • –90-day implementation roadmap
Get started
Build it out
Funnel build
Once strategy is set, we build the customer acquisition infrastructure: landing pages, lead capture, email automation, and CRM setup. Everything needed to turn visitors into clients.
POA
scoped per project
  • –Landing page design and build
  • –Lead capture and nurture sequences
  • –CRM configuration and pipeline setup
  • –Tracking and attribution setup
  • –Handover and team training
Get started
Ongoing partnership

Stay sharp every month.
Choose your level.

Our retainer plans keep your marketing moving. From regular reporting and strategy through to a fully managed thought leadership programme with podcast production, built around your expertise and designed to generate leads in Guernsey every month.

The thought leader model. On the higher-tier plans, we build your content and social presence from your own expertise. Your ideas, your insights, your voice. You answer questions via email or join a short recorded session or podcast. We turn that into SEO articles, GEO-optimised content, social posts, newsletters, and podcast clips that position you as the go-to authority in your field.

Essential
Reporting & radar
Stay on top of your marketing performance without having to do it yourself. Weekly reports and a monthly call to review what matters.
£500
per month
  • –Weekly marketing report
  • –Monthly strategy call (60 min)
  • –Channel performance tracking
  • –Quarterly review and plan
Get started
Growth
Most popular
Strategy & content
Reporting plus active content production, articles, social posts, and email, created from your briefings and inputs each month.
£1,500
per month
  • –Everything in Essential
  • –Monthly content briefing session
  • –4 articles or long-form posts
  • –Social calendar (12 posts/month)
  • –Monthly email newsletter
  • –Campaign management
Get started
Authority
Marketing Partnership
For less than the cost of one hire, get a full marketing team with experts in strategy, content, ads, design, podcast production, and SEO. Without the hiring headaches.
£3,500
per month
  • –Everything in Growth
  • –Monthly expert Q&A or podcast session
  • –Full content repurposing from each session
  • –LinkedIn personal brand management
  • –PR and media placement support
  • –Lead gen from content activity
Get started
How the thought leader model works
Your expertise. Our production.
You're the expert. You have the views, the experience, and the stories that your clients need to hear. The problem is turning that into consistent content takes time you don't have.
Step 1 — capture your thinking
We send you a set of questions by email. You reply in your own words, in your own time. No scripts, no performance. Or if you prefer, we record a short 30-minute conversation or podcast session.
Step 2 — we build the content
We turn your answers into SEO-optimised articles, GEO-targeted content, LinkedIn posts, email newsletters, short-form social content, and podcast clips. All in your voice. All reviewed by you before it goes anywhere.
SEO content
Long-form articles optimised to rank in Google for the searches your ideal clients are already making. Built from your expertise, not generic topics.
GEO — AI search visibility
Generative Engine Optimisation. Content structured to appear in ChatGPT, Perplexity, Google AI Overviews, and Claude. The next frontier in search that almost nobody in Guernsey is thinking about yet.
Podcast production
We record, edit, and produce your podcast from a short monthly session with you. Each episode is repurposed into clips, articles, newsletters, and social content. One conversation, multiplied across every channel.
Who we are

Real people.
Real experience.

NWB is a demand generation agency built by three practitioners who have actually sold products, built audiences, and grown businesses in Guernsey and to global markets. When you work with us, you work with the founders. Not a junior account manager. Not someone learning on your budget. The people who built this, every time.

Nick Mann on Podcast
NM
Nick Mann
Co-founder
  • Professional background in journalism. Understands how to tell stories that cut through, not just fill column inches
  • Founder of an AI media startup. First-hand experience of building and scaling an AI-powered business from the ground up
  • Expertise in content strategy, editorial thinking, and turning expert knowledge into audience-building media
Warren Mauger on Podcast
WM
Warren Mauger
Co-founder
  • Chartered Marketer. Holds full Chartered Institute of Marketing status, the highest professional accreditation in marketing
  • Career spanning journalism, media, and production. Editorial instincts and technical capability to create content that performs
  • Deep expertise in podcast production and media. The engine behind NWB's thought leader content model
  • Brings Chartered-level strategic rigour to brand, positioning, and marketing planning for every client
Ben Wratten on Websummit Stage
BW
Ben Wratten
Co-founder
  • Specialist in funnel building and customer acquisition. Built converting sales systems for products sold in Guernsey and globally
  • Growth hacking and performance marketing background. Focused on measurable ROI over activity for its own sake
  • Social media and audience building, growing engaged audiences that convert, not just follower counts that look good
  • CIM Level 6 qualified. Advanced professional marketing covering strategic planning, digital marketing, and customer experience
Areas of expertise
Chartered Institute of Marketing
Chartered Marketer status and CIM Level 6 qualifications. The world's leading professional marketing accreditation. Strategy and recommendations grounded in tested frameworks, not instinct.
Guernsey and global audiences
We've sold products and built audiences both on the island and internationally. We understand what resonates in Guernsey's tight-knit market and how to scale beyond it.
Journalism and media
Professional journalism backgrounds mean we know how to tell stories that land. Not just fill space. Content that builds genuine credibility and earns attention rather than just buying it.
Funnel building and customer acquisition
We've built sales funnels that convert, from initial awareness to paying customer. We understand the mechanics of acquisition, not just the theory. Real systems that generate real pipeline.
Media production
Podcast production, video, and audio editing. The capability to capture expert thinking and turn it into polished, publishable content at pace. The backbone of our thought leader retainer model.
Social media and audience building
We've grown social audiences organically and through paid. We know the difference between followers and an actual audience that buys. Platform strategy, content systems, and community that converts.
Why NWB

We know Guernsey.
And we know marketing.

→
We're on the island
We understand how Guernsey business works. The close-knit professional network, what clients here respond to, and what makes the market different from the mainland. A remote agency doesn't, and it shows.
→
Strategy before spend
We don't recommend campaigns until we understand your business and what the data says. Every recommendation is grounded in evidence, not guesswork.
→
Senior team, always
You work with the people who built this. Chartered marketers, experienced strategists, media professionals. Not a junior team learning on your budget.
→
You always know where you stand
Regular reporting in plain English. Clear KPIs agreed at the start. No vanity metrics. You'll always know what your marketing is doing and what the plan is for the month ahead.
Why Guernsey businesses need this right now
1
The cost and complexity of hiring in Guernsey has never been higher. Rather than one marketing executive, our clients get a full team covering strategy, content, SEO, podcast production, and reporting, for a fraction of the equivalent salary cost.
2
AI is reshaping search. People now find businesses through ChatGPT, Perplexity, and Google AI Overviews, not just traditional search results. We build content optimised for both, alongside the authentic thought leadership that today's buyers are actively looking for.
3
With tighter budgets and rising costs across the board, your marketing spend has to work harder. We build demand generation systems with measurable ROI at their core, so you know which activity is generating clients and which isn't.
We work with your existing tools and the best new ones
Google Analytics
LinkedIn Ads
HubSpot
AI Platforms
Search Console
Meta Ads
Google Ads
Automation platforms
Mailchimp
Microsoft Clarity
AI platforms
Get started

Let's find out what your
marketing is actually doing.

Book a free 30-minute call. We'll look at your current marketing, identify your biggest lead generation opportunities, and tell you honestly whether we're the right fit. No commitment required.

Guernsey-based  ·  Responds within 24 hours  ·  No obligation

FAQ

Questions
we get asked.

Anything we haven't covered? Email us at hello@nwb.gg and we'll come back to you the same day.

We're a small, senior team with Chartered Institute of Marketing qualifications and real-world experience selling products in Guernsey and globally. We focus on demand generation and customer acquisition, not just brand and creative work. You won't be passed to a junior account manager. We start with strategy, understand your business before recommending anything, and we're based on the island, so we actually know your market.
Each month we send you a set of questions based on your industry, your clients' challenges, and what's happening in your market. You reply by email in your own words. No script, no performance. Just your thinking. Alternatively we run a short 30-minute recorded session or podcast. We take everything from that and produce SEO articles, GEO-optimised content, an email newsletter, social posts, and podcast clips. All reviewed by you before anything goes live.
We strongly recommend it. The marketing audit makes sure every recommendation is built on your actual data, not assumptions. It almost always surfaces quick wins you can act on immediately. That said, if you already have strong data and a clear brief, we can discuss where makes most sense to start.
Not at all, in some ways it's easier. We start from your current position and build forward. Many of our clients come to us with no real marketing function in place. The audit tells us what we have to work with, and the strategy sets the direction from there.
The audit delivers clear insights within 2 to 3 weeks. Most clients see their first strategy-attributed leads within 60 to 90 days of implementation. Measurable pipeline impact typically becomes clear within the first quarter. We agree KPIs at the start so you always know what to expect.
We're Guernsey-based and that's our home market. We also work with businesses across the Channel Islands. If you're based elsewhere but have a specific connection to Guernsey, get in touch and we'll be upfront about whether we're the right fit.